‘Project Earth’ Limited Edition T-Shirt. Been There. Done That. Got the T-Shirt.


The process used to make one T-shirt allows for 1500 litres of water to be saved. Riley Studio creates stylish yet simple designs from waste products using cutting edge eco-technologies. They are a direct-to-consumer gender-neutral label bringing breakthrough textile innovations and patents into the world through everyday lifestyle products. Every technology they work with looks to solve environmental problems generated by the fashion industry. Riley Studio is dedicated to sourcing the most innovative and sustainable materials in the market. By sourcing recycled materials and working with ethical partners, they’re committed to doing things the right way, not the easy way.

What is Project Earth?

In August 2020 Selfridges will embark on a major new sustainability initiative: whilst maintaining their commitment to Project Ocean, they are widening the scope to launch Project Earth.  Selfridges are on a mission to ‘change the way we shop’ and so are finding ways they can buy and sell that stops harming the planet. Project Earth will seek to deepen their customers growing engagement with the scale and urgency of the environmental issues we face in the modern world.

The focus will be based around three core areas: Materials, Models & Mindset.

Project Earth’s aim is to seek out and shout about extraordinary product and capsules which connect their customers to the products they purchase. They want to inspiring sustainable lifestyles without a compromise on style or performance.

weisses T-Shirt label STUDIO RILEY Project Earth TSHIRT BLOG ECOLOOKBOOK
stone grey T-Shirt label STUDIO RILEY Project Earth TSHIRT BLOG ECOLOOKBOOK

The Riley Studio collection seeks to reinvent the wardrobe staple in more environmentally friendly and sustainable way. Whether it’s the staple T-shirt, zero waste hoodies or regenerated waste track jackets, Riley Studio has created a clean, functional aesthetic, full of personal touches and attention to detail.  Crucially all their designs are made to last. Riley Studio creates durable and versatile pieces that stand the test of time. All Riley Studio pieces come with a lifetime guarantee. Should any item develop a fault during Riley Studio will gladly repair it. When a Riley Studio piece reaches the end of its lifespan, they will take responsibility for recycling them back into the system. Nothing should end up in landfill.

Sustainable Solutions

Their simple but beautiful designs belie the ground-breaking new eco-technologies used in their manufacture. All Riley Studio products are vegan and are made with either recycled materials or innovative alternatives that are either plant-based or lab-grown. Nothing is made with the skins, hair or feathers of animals, including fur, leather, wool, and silk.   The work doesn’t end there – each item is delivered in recycled packaging. The Zips they use are YKK NATULON®, which are made from materials such as PET bottles. Any paper or card they use for mailing boxes or marketing material is made from recycled sources and are themselves easily recyclable. Their care labels are made from raw, un-dyed cotton and the neck labels are crafted from 100% recycled polyester, a bio-based plastic alternative that can be placed in a compost bin and completely broken down within 24 weeks.

Organic Cotton

Used to make: ‘Humankind’ Classic Sweatshirt, Classic Hoodies, All T-Shirts Organic Cotton. Riley Studio sources organic cotton because it is grown without the use of pesticides, insecticides and toxic chemicals. The way it is grown ensures that it is safe for the environment, the farmers and for you. Organic cotton is cotton that is grown and produced according to organic agricultural standards. This means that it does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Although it uses land and water, the land is sustained through crop rotations, ecosystems are preserved and it is usually rain fed, drastically reducing the environmental impact. Riley Studio’s 100% organic cotton is made by Egedeniz in Turkey. Egedeniz was the first organic textiles company to be certified in Turkey and they grow organic cotton around Izmir in Western Turkey


Recycled & Organic Cotton T-Shirts

All T-shirts are crafted from recon fabric - a mix of organic cotton and recycled cotton. This allows us to save over 650 litres of water pert t-shirt.

The Tencel Print & Recycled Cotton Print T-Shirts have the garment provenance and fabric composition on the back for radical transparency.

Manufactured in Portugal.

True to size.

Tencel Print T-Shirt -
Grey Marl

Created from Waste -

Recycled Cotton Print T-Shirt -

Recycled Cotton Print T-Shirt -

Project Earth / Human Kind T-Shirt -

Find out more about the fair and sustainable fashion label Riley Studio or shop directly at




Leave a comment