9. DECEMBER 2020 | by ECOLOOKBOOK
edited by: ROSIE SAXE | published by: ECOLOOKBOOK
Giving a new face to sustainability.
Staiy is the new stylish and green platform, launched in November 2019, where modern consumers meet over 120 international brands and designers shaping a better tomorrow.
In less than a year, Staiy has grown from a small project carried out by four business school students into an award-winning label leading a global sustainability movement. As Staiy’s slogan states, the brand is “curated for change”, shaping and inspiring a perpetually evolving society. By combining environmental consciousness, inclusivity and hyper-personalized shopping experience, Staiy has become a source of knowledge and inspiration on how to keep up with trends guilt-free.
Innovative. Fair. Eco. A new face in sustainability.
On a mission to change the culture of consumption, Staiy curates an eclectic mix of products spanning fashion, accessories and jewellery. Not to mention, cosmetics.
The brains behind it? Four young Italian entrepreneurs - Adrian Leue, Alessandro Nora, Ludovico Durante and Chiara Latini - in the heart of Berlin.
Curated for change.
Staiy’s vision is to change consumer behaviour from fast fashion grabs to conscious and informed choices. The brand provides a sustainability rating / impact points for each piece on the platform meaning that shoppers know exactly what they are getting and the impact on the environment.
Staiy carefully chooses its brands, while maximising transparency. Committed to delivering high-end user experiences, the website is clean and clear- you could browse forever.
From knits to accessorising bits, here's a little taste of what to expect on Staiy's website. Don't forget to stop by at the jewellery tab and click in to the beautifully affordable sustainable jewellery collection - the perfect Christmas gift!
STAIY - Apparel | Accessories | Jewellery | Shoes | Cosmetics AW 20/21
For the Full and Fabulous Collection or to shop directly staiy.com or pop into their very first Concept Store in the heart of Berlin.
Giving back
For Staiy’s founders, sustainability is not a trend. Rather it is the ethical foundation underpinning the lifestyle of the future, which they want to spread through their platform.
As previously mentioned, each brand’s score is linked to Impact Points, a reward system allowing Staiy’s customers to widen their positive environmental footprint and experience a fulfilling and purposeful shopping. Consumers receive the points assigned to the particular brand they have purchased, and can use them to perform a donation to the non-profit partner organization One Tree Planted. The reforestation initiatives support broader purposes, such as empowering women in Rwanda, restoring the Amazon rainforest in Peru, protecting wildlife in Indonesia and providing a source for water in Kenya.
Find Staiy online at staiy.com
Instagram @staiy_official