Why Sustainable and Ethical Fashion?

Sustainability Eco Lookbook what does it mean ethical and eco friendly

What does sustainable fashion mean to ECOLOOKBOOK?

For ECOLOOKBOOK sustainable fashion is about minimising the impact of fashion on people, planet and wildlife. It is about how we source, produce, consume and ultimately dispose of clothing, shoes, accessories and other textiles. As citizens of our planet, fashion begins and ends with every one of us. We are making a choice as to the kind of world we want to live in with every decision we make.

At ECOLOOKBOOK we try to follow (as many as possible) of these sustainable truths:

Material sourcing
Look for clothes made from environmentally-friendly raw materials such as bamboo, hemp or organic cotton. Garments made from one fibre (e.g. 100% organic cotton) can be recycled into fibres at the end of use. Deadstock can be turned into limited edition collections.

Designed with minimal waste and durable materials
Well designed clothes can be taken apart and re-introduced into the garment lifecycle. Quality fabric = longevity. We love the idea of zero waste but we're also realistic that it isn't (yet) always possible.

Fair Trade fashion
Insist on fair salaries and safe working conditions for each and every person involved in the creation of the clothes you wear. From field to final. From the sourcing of raw materials to the garment factory to the shop floor. Always ask your brands #whomademyclothes

Eco-friendly textile production
Are responsible processes in place for dyes and finishes? Are natural dyes used?

Artisans
Look for clothes made by craftspeople and artisans to support their traditional and artisanal expertise, skills and processes to preserve their cultural heritage. Be aware of cultural appropriation (or misappropriation) - this is the adoption of elements of one culture by members of another culture.

Slow fashion
Buy only what you really love and need. Also environmentally-friendly collections produce fewer items than you might be accustomed to. We love limited editions and made to order collections!

Cruelty-free fashion and food
Animals should not die, or suffer at all, for our clothes, food and beauty. Simple.

Shop and eat local
Buy local. Or at least try to minimise the carbon footprint of garments and food by limiting transportation distances.

Reuse and repair
Instead of sending used clothes to landfill, give them a second use or repair them. Second hand, thrift, swap, recycle... the possibilities are endless.

Second hand and thrift
Avoid the negative impact of fashion production - embrace pre-loved and buy or sell pieces that already exist.

Rent and swap
Rather than buying new clothes, consider renting, borrowing or swapping clothes.

Recycle
Recycle garments to reduce waste and landfill. BUT be careful, sometimes a production process involving recycled clothes and materials uses more energy and chemicals than making new garments.

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