The Giving Movement – Born in Covid-19

The Giving Movement, a new UAE based street and activewear label, born during the Covid-19 pandemic with the vision to disrupt the broken ways of the fashion industry by creating deeply meaningful apparel that is sustainable and has a positive impact on our planet.

All collections are designed and produced locally in the UAE and made out of recycled plastic bottles and bamboo. The label donates US $4 from every item purchased to its charity partners supporting children in need. US $4 is enough to provide food, daily shelter and education for a full week for one child in need, meaning each time you purchase an item, you can change one person’s life for the better.

The Giving Movement will not only make you look good but also feel good.