NINETY PERCENT

London | Responsible and stylish fashion brand that shares 90% of its profits with child-focused charities. NINETY PERCENT is on a mission: to be the best for all customers, producers and the planet. The label is on a journey of discovery with all its products, exploring planet-friendly fabrics, collaborative working partnerships and best practice working environments throughout our supply chain. NINETY PERCENT cares about the past, present and future of the clothes they make and their impact on the world. With each new collection, the label works closely with their suppliers to achieve a more sustainable and transparent future. Their focus areas include: Respectful working environments, sustainable materials, garment longevity, transparency and traceability, animal welfare, water management, emissions and CO2, circular economy.