Featured image: @outlanddenim
Choose ethical and sustainable for your next denim buy. We've done the (denim-clad) legwork and found you some of the best organic, upcycled and recycled denim brands on the market. And with around 11,000 litres of water used to make just one pair of new jeans (from growing the cotton through to textile processing) buying your next pair of jeans from one of these sustainable and stylish denim brands is a no-brainer. Here is our top 10 of sustainable denim in no particular order.

Paris | sustainable comfortable and stylish denims and shoe label
✓ eco-friendly materials
✓ local production
Price: €109

THE KIRBY | FREAKS
LA | sustainable women’s denim label. Authentic look with laidback California style
✓ Fair Trade working conditions
✓ local production
✓ eco-friendly materials
✓ cruelty free
✓ vegan leather
✓ zero waste
Price: $168

SIDE PANEL JEAN
New York | innovative haute-denim label making meaningful clothes that last. International Woolmark prize winner 2019
✓ responsibly-sourced natural fibres
✓ recycled materials
✓ individual garment stories
✓ working towards zero waste and zero emissions
Price: $395

COCO MID RISE CURVY STRAIGHT
New York | passionate about the environment, DL1961 does denim differently. This is denim that looks and feels great and never loses shape
✓ safe working conditions
✓ eco-friendly, certified organic cotton
✓ renewable, biodegradable Lenzing fibres
✓ toxin free
✓ carbon neutral
✓ 98% water recycled
Price: $189

LIGHT BLUE MATCH BOYFRIEND (UNEVEN HEM)
London | 'East London Vintage' - discarded denim turned into brilliant and original jeans
✓ 100% reused materials
✓ minimal environmental impact
✓ no waste
✓ made in East London
Price: £290

SUPER HIGH SKINNY
LA | sustainable, trendy and simple jeans brand. Donates a portion of its profits to underprivileged children
✓ Fair Trade working conditions
✓ gives back
Price: $89

JUNO - GREY WORN IN
Amsterdam | produces high quality clothing that is fair to people and planet. No compromises
✓ Fair Trade working conditions
✓ eco-friendly, organic and recycled materials
✓ sustainable production
✓ transparent supply chain
✓ working to improve the textile industry
Price: €129.95

FLARED HAZEN - STRONG BLUE
Amsterdam | cool and ethical jeans brand from the Netherlands
✓ Fair Trade working conditions
✓ cruelty free
✓ recycled and eco-friendly materials
✓ offers free repair service
✓ working towards being 100% recyclable
Price: €119

LUCY - HIGH RISE RELAXED SKINNY
Queensland | premium and super cool Australian denim jeans bringing seamstresses and customers closer together
✓ Fair Trade working conditions
✓ organic and sustainable materials
✓ sustainable manufacturing processes
✓ zero waste
✓ women empowerment
✓ certified B Corp
Price: $229

CYNTHIA HIGH RELAXED JEAN
LA | sustainable and ethical effortless denim with silhouettes that celebrate the feminine figure
✓ Fair Trade working conditions
✓ eco-friendly materials, TENCEL™
✓ recycled materials
✓ building green infrastructure
Price: $128

PARIS BLUES
Berlin | Zurich | sustainable and custom made jeans and trousers. No dead stock!
✓ Fair Trade working conditions
✓ made to order
✓ designed in Berlin
✓ local production in Switzerland
✓ zero waste
Price: CHF 249