25. APRIL 2022 | BY PLATFORM CREATIVE
A new high street jewellery brand - WITH LOVE DARLING. Whether you're a lover of dainty jewels and delicate chains, or chunky gold hoops and statement pieces, with jewellery from WITH LOVE DARLING you can express yourself! The label also support the UN Sustainable Development Goals and have been names Marie Claire High Street Jewellery Brand of the Year.
With Love Darling is a jewellery brand dedicated to impact through storytelling and sustainable production. The collection is built around the United Nations Global Goals, aiming to inspire and engage the customer to buy, live and think more sustainably. The jewellery is produced in third world countries, giving the artisans income to lift themselves and their families out of poverty. They believe in changing the world - one piece of jewellery at the time. All jewellery is made by select artisans worldwide.
WHAT ARE THE GLOBAL GOALS?
The Global Goals were created by the United Nations in 2015, where 17 goals were put into place with hope of bettering the world by the year 2030. The goals include aims to end poverty, hunger, climate change, and inequality, while fighting for human rights and sustainability. The Global Goals appeal to everyone, as it’s primarily 17 different roads to creating a better world that we want to leave better than we found it.
WITH LOVE DARLING: WHY WE’RE GETTING INVOLVED
With love Darling are part of the movement that is bridging the gap between fashion and sustainability. They ’re aware that fashion is the second largest polluting industry in the world, therefore want to help build the community of fashion consumers who engage in a responsible and sustainable way.
ABOUT THE COLLECTION
They’ve interpreted the 17 Global Goals as 17 symbols that are simple and beautiful pieces. They want the wearer to forge a strong connection to the goals and speak about them to loved ones. They believe in the power of word-of-mouth and social media to spread important messages across the world. The Global Goals collection allows the wearer to show off their activism in a more discrete, elegant and refined manner. The charms appeal to everyone, whether they’re on a necklace, bracelet, earring or keychain.
WITH LOVE DARLING: OUR MISSION
They are striving for responsible and sustainable production, with no infringement on basic human rights. They are producing our pieces in workshops around the world, with some charms being made in Jordan by Syrian refugees. It is their aim to partner with many of the 10,000+ companies who have committed to support the Sustainable Development Goals, and distribute The Global Goals Collection to their employees and partners, in a bid to create awareness and positive change.
WITH LOVE DARLING X COMIC RELIEF
With Love Darling and Comic Relief share a vision of a just world free from poverty. The new ‘Knot Collection’ is built around the United Nations Global goals, aiming to inspire and engage customers to buy, live and think more sustainably. The knot is an ancient symbol that has been used across cultures for thousands of years. It symbolises commitment, protection, luck, and love. The knot is also seen as a safeguard against negative energy entering our lives. Find good energy with this 14k gold plated knot.